Unfortunately, nearly all the 'randoms' do seem to have a uniting factor: novelty plus cultural good timing: Brett Domino, Bruno Mars, Xamder Rawlins, aberlour choir, captain ska, yeo valley rappers. I'm simply sharing what I know with the people who have asked. Other than doing it, what should be in place to ensure the music business plan shows success? In full celebration of all right brainers…here’s to your unlimited success:-). I can quickly jot it down and properly categorize the idea right away knowing that I will have it on hand for when I have time to review the bigger picture over time. I'll look into this further with future plans of the sort. I recently had a friend of mine ask me to help him with a business plan for his group and I am glad I ran across this article. And as the world of pop is full of similarly successful musicians who have had chaotic careers that they couldn't have possibly planned for, I would say, though there might possibly be exceptions (and I would love to hear about them - honestly, that's the point of my comments) who started off with a business plan as opposed to a dream and a riff, basically, success from chaos is the norm and to state otherwise needs proof. We need time to make music and concoct our visions, but we also need to eat, pay the rent, and have clothes to wear. And yes, that was a formal invitation to take something that you have created and test my "theory" once and for all. Thank you for sharing this information, it can be difficult finding business resources for the artist/entrepreneur. I am going to subscribe to this feed also. Make sure that you are writing a business plan which best reflects you as an artist and your music. Please remember that this plan is a sample. Artiste management business is not a business that you have to retail products which is why we must do all we can to maximize any opportunity that comes our way. One could possibly raise money if they 'plan' to hire the right humans and execute a 'plan' that has historically (at least over the last ten minutes) worked. Northern Southerners Business Plan Northern Southerners Financial Statements. As you say, Bruce, you don't expect the artists to be doing it independently - apart from the very odd exception, I don't think that's happening. Then there's the finance page... am I reading this wrong, or does it end stating that they're going to be $80,638 in the hole at the end of the year? Keep it sharp, succinct and long-term focused. For those of you who haven’t read my previous posts on this topic, I’ll briefly bring you up to speed. As Justin said, the plan is lacking in substance (sorry).. An Artist Business Plan (whether it’s for an artist, interior designer, landscaper, or restauranteur), is a document that sets out your future objectives and strategies for achieving them, usually within 1-5 years. People like to copy plans instead of learning the steps or hiring a business plan writer like myself. Of course, there might be a whole different picture in the States; with its tradition of decent-sized, locally based labels with support from large radio stations in the area, the impetus and infrastructure might be in place to facilitate smaller crews in a release. If you’re a smaller or niche artist, the below strategies won’t be all that useful to you. Otherwise your plan was created in vein. Find a sample business plan for scrapbooking, art supply, gallery, fabric, stained glass supply, or other arts and craft supplies related business, and start writing a business plan to make your dream a reality. Now ask yourself, how many artists can say they have contacted all of the vendors necessary to carry out those four "obvious" steps, and project how much this "labor of love" will cost them in 2011? Whether you are planning to approach a bank or family member for financing or simply look at ways to improve your business, a good plan includes the five sections that follow. Stay signed to a label that refuses, on principle, to finance PR. It helps you focus on one course at a time and creates a map for your career. It probably depends on the goals of the artist. In the music industry today, which is constantly changing, I completely agree that all the components you mention for a plan should be thought about and written down, but do you think this means musicians should write several short-term plans a year or phase them out? Who is “I”? There's a label, production company, publisher, or management company in every town now. Name yourselves after Hitler's own term for the Nazi party. I finally had a chance to skim through this. As the music industry becomes more and more saturated, music marketing is becoming very difficult for a lot of artists. The means to measure this are crude at best (e.g. "If you are going to pitch "business plan 101" to artists, IMHO you need to really dig into my 360 deal documents (http://bit.ly/gtGanm)". However, I don't believe this is the type of plan anyone could sensibly shop to strangers (as investors). figured that was pretty coherent... how about: these are three examples of very successful artists, none of whom, on paper, would seem to have had a viable business plan. I'll have to do some research on them myself. Music artist business plan sample. This statement should encompass what you are looking to achieve as an independent artist, whether it’s “I want to be the number one independent artist in my city” or “I want to form a partnership with a major label.” "As Justin said, the plan is lacking in substance (sorry)". Thanks!Testking 350-001 || Testking CISSP || Testking 70-649. You're correct. Isn't it better to know the business than to relinquish control to someone who "says" they are acting in your best interest? CB. So possibly the best plan might be not to bother with plans and just try to be the most exciting band in the world in the hope that 'money + humans + an execution plan', in other words, a label, or a production company, or a publishing or a management company take you on. It’s for you the artist; You’re not going to be showing it to potential investors. Great hearing from you Brian. That's just free-market capitalist speak gone mad. On a related matter, I believe it's incredibly difficult for the average investor (fan) to gauge popularity potential against competing alternatives (for investment money) in the marketplace. I did some looking and it turns out there aren’t a lot of pre-made business plans out there for artists, so, I brought Jennifer Lee, author of Right Brain Business Plan, here to share her creative ideas for business plans. 4. If running a business was as easy as having an idea and going for it, we’d all be rich. As I was driving home it dawned on me that I haven’t written a blog post (on any topic) in over a month. You have to know how many fans, shows, and digital downloads you need in order to become profitable. Filed under: Business Skills for Artists, Rants. (This could potentially include using investor money to hire a prominent manager.). David SherbowCEO, www.LiveMusicMachine.com. I will design costumes. Ladies and gentlemen musicians - please, find yourselves people who are good at business in order that you need not be. Before, big labels would sign the artists and then handle their music marketing strategy and promotional activities. I understand how a plan that defines participants roles, describes specific strategies, and sets clear benchmark goals can be useful. Brian Frankewww.brianfranke.com@bfrankemusic (Twitter)www.brianfranke.com/thinkingaloud (music blog), Of course I remember you. hello jennifar, i a cross this because am a starting artist. Some HTML allowed:

, Have a response on your own site? Hi Collins, Thanks for getting in touch. Really very useful and important news for everyone. Afrojack and Yolanda be Cool, you could easily put the latter in the novelty bracket, depending on your POV on Europop. I'm sure it's similar in the States - with hotspots of finance like Nashville, NY and LA. You will want to explain its current state of by taking account of the industry participants, gate keepers, skeptics, potential customers and competitors. Where do they hang out? Hey Kevin, not sure you'll remember me, but we connected back in the spring and we talked on the phone briefly about my music business plan. What was/is (past, present, and future) their business plan? Doing one properly provides any band's music business with an excellent road map for future growth. How Did Your Parents Influence Your Taste In Music? Remember, I didn't make these rules, I'm just presenting a way to bridge the two truths. I’m so glad I stumbled onto this! You’ll know what other artists are doing. My apologies, but what kind of firms are you referring to and exactly what are they asking you for? Your email address will not be published. Do you tell your banker that you are skeptical about budgeting for college, auto purchase or home loan? John Oszajca says: May 2, 2018 at 8:09 pm. What are the key ingredients that are propelling success? Sure, we can all learn lessons from history and we can all plan hopefully, so maybe that's how we should look at your plan. I didn’t realize that I already had lists covering most of the sections. What did it cost to get there? Sure, you’re a painter, but what makes you stand out from all of those other painters out there? You’ll know how to get where you want to be. Isn't knowing that more important than a plan that includes "get a customized myspace layout"? You can look at the City, County and State Census records to find out exactly the number of 30 year old men that live in your neck of the woods. Die from ingesting your own vomit after building an intense mythology about your drug-taking powers. But once you have one, you’ll find that your marketing becomes much more systematic and organized. 50 editable start-up printables in one convenient download. A business plan doesn’t take any kind of technical expertise to write. Look at artists that are performing in venues operated by Live Nation. I read a good book recently, "Rework", that had an interesting chapter on plans--thought I'd see what your reaction was. I can't say if Kurt, Jimmy or any other popular musician has taken this path. Carefully analyzing what you really want out of your art business is a good way to stop doing what is getting in your way. Terry McBride's Nettrwerk Group started a joint venture fund called Polyphonic where his company's intent is to invest in artists that are in a place where they could grow with the help of outside funding. This is an outline of how you envision your recording career. What do you tend to put off because you don’t know how to finish? Many of theses artists are making money, and not all of them are legacy artists, and not all are signed to major labels. Creating a business plan was one of the smartest things I ever did. How about we start with your neighborhood and say, "Who is most likely to buy my album in this town? Music is emotional, I know, but businesses aren't. Agreed. I agree, this business plan is completely confusing and way too advanced and overwhelming. Cheers. Why do you need a business plan, you ask? Thanks Dave. Produce albums, merchandise, and tour. I've personally seen businesses fail because they didn't plan. For the first time at last…with drudgery behind me, I can now pursue my business plan in JOY!!! So you can either come up with a catchy song about how Titans CB Cortland Finnegan got his ass beat last week and put it out on the internet too see if it "catches". Invest the majority of any money made in a nightclub that loses money hand-over-fist (and don't buy the building it's in, just spend hundreds of thousands of pounds on its refurbishment). All rights reserved. Watch Queue Queue. Under what circumstances will the folks at Northern Southern ever encounter some question or situation in which they say, "hmmm, i dunno, we better check and see what the plan said", and then crack this thing open and have their answer? Please can you help me with a sample business plan for an independent upcoming artiste. If you are conversant with the trend on how people become celebrities overnight, you will realize that releasing a music album that is widely accepted, is one of the ways youths and young adults carve a niche in the world today. I thought a May 2010 release, but it ended up being released November 2010. Downloaded > 2,750 times. 4 Ways To Prepare For A Wedding Music Gig, How To Upload Videos And Pictures From Your Computer To Instagram, How To Organize A Music Room For Reviewing Your Audio Recordings, MusicThinkTank Weekly Recap: Organizing A Music Room, How To Plan A Successful Music Festival That Everyone Loves, MusicThinkTank Weekly Recap: Live Music Predictions For 2021. After reading over your post and the provided documents, I'm still very skeptical about their practicality. I had very little thought that artists would be doing it all independently. The marketing plan includes a detailed description of the artist’s musical works, best tracks, and compositions, etc. Finding something unique that with "propel the artist to the moon" is no easy task. • I am in the film business. Although, I would love it to be possible. I just got home from a wonderful Thanksgiving dinner with my mother, sister, brother, niece and nephew in Franklin Park, New Jersey. I'm really not trying to tear this post down, I've just been told time and time again about the importance of business plans in music only to see a laundry list of very basic promotional activities, combined with seemingly imaginary financial projections. Or, it’s about selling your paintings, sculptures, or photographs. You can’t. Will surely recommend this site to some friends! Kevin, I'm glad the topic of music business plans has come up, because I've been trying to wrap my head around them for a while. You need to demonstrate that you are taking some of the significant risks off the table. Most of the time the answer is no. A. Kevin Englishis a marketer and student of the arts, who blogs about the skills and strategies necessary to get the most of your musical career at http://eleetmusic.com or on Twitter @eleetmusic. It helps me a lot to have specific, measurable goals. That's a small target to aim for, for most artists. Don't be sorry. Its obvious that planning a business is much more intricate than planning your personal life. Granted, everyone isn't at the same level as you are. "Finding something unique that with "propel the artist to the moon" is no easy task. Granted, they project a year end total of only $10,700 in total sales, which I suppose is realistic... but what are those numbers based on? I wrote down all the ideas that had been spinning around in my head but had never been inserted into my business as a whole. Some firms asked me to submit but I don’t know how to draft it. Template for Writing a Music Business Plan 6 Start with extensive market research about the music industry. It’s always wonderful to find other people putting in the hard work and dedication that goes into doing what you do. You can strike it from the plan and the other pieces will bend to make it work.) Pledge support for the soldiers in Vietnam whilst presenting yourself as an alt. Look I'm not going to elaborate any further in this comment, but please feel free to ask more question here, via email, twitter or phone. I am retired and can finally dedicate my time to doing the thing that I love the most, painting watercolor illustrations. Why is a music business any different? Jimi Hendrix: restart your career as a black, psychedelic rock star in another country where black people are still a novelty, by supporting Gene Pitney and Engelbert Humperdinck, then return to your country of birth and try to start your new career there by supporting the Monkees. Obviously companies need to incur some startup costs, but for a PLAN, this certainly seems to end on a bit of a cliffhanger! Point #1: First off, it seems like the plan for Northern Southerners is basically to "do what every other aspiring band and label does. I know nothing about blogging, or setting up my own web site. Here’s where you lay out your mission, vision, and goals, how you will achieve them, what resources you will need, and how you’ll know you’ve succeeded. Creating a music marketing plan might seem like a lot of work. In the whole of Scotland (pop: 5 million) there's hardly a publisher, very few management companies, one serious, specialist PR company (although I think they may have just moved to Brighton). Let say you come up with one market segment that is 30 year old men. I know some crazy fans think they own the artist they love in some way, but buying their music doesn't make you an investor. Thanks for reading and asking some very good questions. If the hardest thing in the music business is putting lyrics together with a melody to create a popular song, then the second hardest thing is finding the money you need to do everything else. I sincerely respect your judgement and expertise. I'm a huge skeptic myself and further more I've never been known for blowing smoke when it comes to the music business. I wrote a post on Music Think Tank Open that was transferred to the main page (an honor in my book) called How to Write a Music Business Plan. As you start planning, that shotgun approach to marketing that most artists take will start to thin itself out and you will learn how to put a system in place. What's the unique, unusual, inventive, off-the-charts thing (strategy) that you are going to employ that's going to put you on the map and keep you on the map? Expenses. Thanks Cory and Jennifer, for sharing this information, it’s always good to know more about how I can do more on my art business. "You need to demonstrate that you are taking some of the significant risks off the table.". Nice piece Kevin. Your strengths and weaknesses will become apparent to you as you start to create a business plan. You will become focused. You can either use the [. Watch football. Thanks for posting the examples. Notify me of follow-up comments via email. The over-all music economy is tiny. I wanted to those those questions out for readers here, but my two quick answers are--A) just start doing it (how else does anything get done), and B) incorporate metrics into the plan. Terry McBride's Nettrwerk Group started a joint venture fund called Polyphonic where his company's intent is to invest in artists that are in a place where they could grow with the help of outside funding. It all seems very substance-free. Please feel free to add or omit categories as needed to personalize the plan to meet your specific needs. Savor the Colors of a Moment (Ann Rea).] This really helped me put everything together in one place. What you are referring to is the magic that happens when an artist hits the big time. I … No one has found that thing from my knowledge. I see exactly where you are coming from and I intend to help you understand where I think you may be missing my point. Just need help starting a creative business. People like to copy the plans instead of learning the steps or hire a business plan writer like me. This is how we will progress as an industry. Luckily for you about a year ago, one rap group from VA gave me the go ahead to publish their plan, but we’ll get to that in a moment. The Northern Southerners came to me for a business plan to submit to a family friend that was already interested in investing, but wanted to see their business on paper. Over the years I have tailored these plans to mirror the needs of the ever changing music industry. And you’ll get a deeper understanding of your own brand and target audience. This post is purposely in direct contradiction to that section in ReWork for two reasons: 1.) If you are a band already on solid financial footing doing a business plan can only increase your self awareness. That's a lot more than some can say. I know that certain hip hop labels have managed to do well, in the grand tradition of 'if they won't release, we'll do it ourselves' that led people like Sam Cooke, James Brown, Curtis mayfield and The Isleys to set up their own labels. Thus the point of the business plan to raise money.. Record label or not, it's still money + humans + an execution plan that's making it all work. Perform and record the national anthem at sunrise with feedback guitar and sexually provocative hip thrusts. Get started with our beginner’s one-page business plan and work your way up. Musicians who become famous when they are young often have to learn business acumen and skills as they go along, usually learning the price of ignorance by being ripped off. For those of you who haven’t read my previous posts on this topic, I’ll briefly bring you up to speed. If you are going to pitch "business plan 101" to artists, IMHO you need to really dig into my 360 deal documents (http://bit.ly/gtGanm) to develop an understanding of how to 1) minimize risk, 2) align incentives, 3) capture all potential revenue streams, and 4) paint a picture of significant upside. thank you. But this plan does none of that. Keep up the good work! Business Plan for Artists Template Writing you business plan is an effective way to organize your art career and become productive. She’s really amazing, so I’m sure you’ll love this! Most of the one billion profit and x-billions turn-over, in other words, the business, is in London. Reply. I think I need to get with him and let him know he may need to take this thing more seriously, and consider a professional writer! Without further ado, I present to you a sample music business plan for indie hip hop group, The Northern Southerners. Download Free Version (DOC format) Download the Start-Up Pack for $27. That is what this and any other good financial plan is based on. This plan may lack substance for you, but be very relevant to someone else. You don't have to believe me or trust that my "theory" works. Figuring out both their strengths and weaknesses can help you develop a plan for your own art business and gain a competitive advantage. This is just a snap look and, at Xmas time, more likely to feature novelty songs, perhaps. If you’re a performer, I assume it’s about gigs, managers, and that stuff. The first comment was, “Would have been stronger with a template or sample.” I got pissed off and created a template. Now as I get new ideas, I have one document that I can go to. Aren't they the groups that are supposed to be writing the plans? My safe download promise. I'm like an elephant when it comes that kinda of thing ;-). List the features and benefits of each product or services and what you think is so special about them. A solid plan template/example might provide a detailed step by step plan on how similar artists are making money. Point #2: Under what circumstances will the folks at Northern Southern ever encounter some question or situation in which they say, "hmmm, i dunno, we better check and see what the plan said", and then crack this thing open and have their answer? Example Business Plan for Artists (Word doc) The first thing I ask every artist when we start working together is if they have a business plan. One, I thought that I might loose business opportunities by providing a sample of a plan that I’ve done. It was a bit fluffy like this one might end up and one of the MTT readers called me on it. The music marketing plan template gives a list of things to new musicians which they are supposed to remember. References allow you to track sources for this article, as well as articles that were written in response to this article. Example Business Plan for Artists (Word doc). This is my first time coming to this website. Terry McBride Nettrwerk Group started a joint investment fund intended polyphonic ring your company is to invest in artists who are in a place where they could develop with the help of external funding. I honestly don't think the roads to travel on have altered all that much for artists, because of the internet. But tonight I suddenly found the inspiration to present…, A Sample Music Business Plan for Your Band. We will also ensure that our excellent artiste and management style speaks for us in the market place; we want to build a st… First of all I'd like you to understand that I'm not pitching (Lord knows I have enough work to do). "Ladies and gentlemen, gurus, advisers and marketeers - please, find yourselves some musicians who are good at music and prove your theories.". I will edit films. It would be foolish to think that none of this was planned. It’s a way to get your thoughts in order and figure out how to make your path in the artistic world. Right Brain Business Plan home study course, http://jacquelineboss.com/2017/11/25/10-art-business-books-learn-how-to-sell-your-art/. Ny and LA knows someone that knows someone that knows someone that knows that... Can this success be replicated did n't make these rules, I have one document that I missing. Would be foolish to think that none of this was planned slick from an early snow shower that turned freezing! Are writing a business plan template gives a list of things to musicians. Features and benefits of each product or services and what you think is so special them! Business plan in JOY!!!!!!!!!!! Should be in place to ensure the music industry have expenses put everything together one! Grapple with the people who are good at business in order can benefit from doing a business plan for hip! 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