Meaning, pronunciation, picture, example sentences, grammar, usage notes, synonyms and more. Definition of ambassador in English Dictionary; Nom PL ambassadors +-A minister of the highest rank sent to a foreign court to represent there his sovereign or country. Many translated example sentences containing "brand ambassador" – Spanish-English dictionary and search engine for Spanish translations. They're economically motivated to be brand ambassadors, and they may even help fund future rounds. googletag.enableServices(); { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_rightslot2_flex' }}, if(!isPlusPopupShown()) name: "idl_env", var pbMobileHrSlots = [ pbjs.setConfig(pbjsCfg); The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. { bidder: 'appnexus', params: { placementId: '11654156' }}, Learn more. { bidder: 'appnexus', params: { placementId: '11654149' }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot2' }}, to return something or someone to an earlier good condition or position, You’re in good hands (Idioms with ‘hand’, Part 2), Clear explanations of natural written and spoken English. Other translations. partner: "uarus31" { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_btmslot' }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot' }}]}, { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, { bidder: 'openx', params: { unit: '539971066', delDomain: 'idm-d.openx.net' }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776130', position: 'btf' }}, iasLog("criterion : cdo_t = business"); { bidder: 'openx', params: { unit: '539971065', delDomain: 'idm-d.openx.net' }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162050', zoneId: '776358', position: 'atf' }}, } bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776156', position: 'atf' }}, iasLog("criterion : cdo_pc = dictionary"); { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, { bidder: 'appnexus', params: { placementId: '11654174' }}, {code: 'ad_btmslot_a', pubstack: { adUnitName: 'cdo_btmslot', adUnitPath: '/2863368/btmslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, An official messenger and representative. var pbTabletSlots = [ These brand ambassadors share content with their networks on an ongoing basis, with campaigns averaging an exposure rate in the seven figures. },{ googletag.cmd.push(function() { { bidder: 'sovrn', params: { tagid: '446382' }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot2' }}]}]; Curry and his appealing young family have become golden brand ambassadors for the league, but a few dings were bound to appear, and it's likely for the better. ambassador translation in English-Tagalog dictionary. Telugu Meaning of Ambassador or Meaning of Ambassador in Telugu. dfpSlots['leftslot'] = googletag.defineSlot('/2863368/leftslot', [[120, 600], [160, 600]], 'ad_leftslot').defineSizeMapping(mapping_leftslot).setTargeting('sri', '0').setTargeting('vp', 'top').setTargeting('hp', 'left').addService(googletag.pubads()); pbjsCfg = { var googletag = googletag || {}; Grammar. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot' }}, filter: 'include' { bidder: 'appnexus', params: { placementId: '11654149' }}, {code: 'ad_leftslot', pubstack: { adUnitName: 'cdo_leftslot', adUnitPath: '/2863368/leftslot' }, mediaTypes: { banner: { sizes: [[120, 600], [160, 600], [300, 600]] } }, iasLog("exclusion label : lcp"); 'cap': true Thanks for your vote! { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, noun. googletag.pubads().setTargeting("cdo_ei", "brand-ambassador"); { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_topslot' }}]}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}]; 'min': 3.05, ga('require', 'displayfeatures'); {code: 'ad_btmslot_a', pubstack: { adUnitName: 'cdo_btmslot', adUnitPath: '/2863368/btmslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, Brand ambassadors are commonly well-known personalities, who speak to a brand meaning to expand brand mindfulness and deals among the target audiences. bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '1666926', position: 'btf' }}, var mapping_rightslot2 = googletag.sizeMapping().addSize([746, 0], [[300, 250], [120, 600], [160, 600]]).addSize([0, 0], []).build(); { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, { bidder: 'openx', params: { unit: '539971066', delDomain: 'idm-d.openx.net' }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot2' }}]}]; Brand ambassadors are people who have agreed to collaborate with a brand on a long-term basis and as a result, become the “face” of the brand. googletag.pubads().collapseEmptyDivs(false); The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_leftslot' }}]}, (Sometimes called ambassador-in-residence). brand ambassador definition: 1. a person who is paid or given free products by a company in exchange for wearing or using its…. { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_btmslot' }}, Comme un ambassadeur de la marque, vous êtes formés pour répondre aux questions et pousser produit. { bidder: 'sovrn', params: { tagid: '346688' }}, { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_Billboard' }}, { bidder: 'openx', params: { unit: '541042770', delDomain: 'idm-d.openx.net' }}, { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, somfy.com . Brand ambassador. googletag.pubads().setCategoryExclusion('lcp').setCategoryExclusion('resp').setCategoryExclusion('wprod'); var pbAdUnits = getPrebidSlots(curResolution); { bidder: 'ix', params: { siteId: '195466', size: [728, 90] }}, { bidder: 'ix', params: { siteId: '195465', size: [300, 250] }}, dfpSlots['houseslot_b'] = googletag.defineSlot('/2863368/houseslot', [], 'ad_houseslot_b').defineSizeMapping(mapping_houseslot_b).setTargeting('sri', '0').setTargeting('vp', 'btm').setTargeting('hp', 'center').setCategoryExclusion('house').addService(googletag.pubads()); Brand ambassador is marketing jargon for celebrity endorser or spokesmodel, a person employed by an organization or company to promote its products or services. { bidder: 'ix', params: { siteId: '195451', size: [300, 250] }}, iasLog("criterion : cdo_l = en-us"); dfpSlots['topslot_a'] = googletag.defineSlot('/2863368/topslot', [], 'ad_topslot_a').defineSizeMapping(mapping_topslot_a).setTargeting('sri', '0').setTargeting('vp', 'top').setTargeting('hp', 'center').addService(googletag.pubads()); { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, Definition of ambassador noun in Oxford Advanced Learner's Dictionary. Telugu English Dictionary Android Windows Apple Mobile Phones, Smart Phones and Tablets Compatibility. Brand ambassador Aishwarya Rai Bachchan promoted Longines at the opening of three [...] new shop-in-shops in Hyderabad and Jaipur, as well as for the launch of the Master Collection Retrograde at a press conference in Mumbai, and the PrimaLuna line at a fashion presentation in New Delhi with leading Indian designers Gauri and Nainika Karan. { bidder: 'sovrn', params: { tagid: '387233' }}, { bidder: 'ix', params: { siteId: '195464', size: [160, 600] }}, Translate Ambassador. More example sentences. ambassador. type: "html5", Learn more. { bidder: 'openx', params: { unit: '539971080', delDomain: 'idm-d.openx.net' }}, { bidder: 'ix', params: { siteId: '555365', size: [160, 600] }}, { bidder: 'ix', params: { siteId: '195464', size: [300, 600] }}, 'min': 0, Definitions.net. enableSendAllBids: false { bidder: 'openx', params: { unit: '539971065', delDomain: 'idm-d.openx.net' }}, { bidder: 'sovrn', params: { tagid: '446381' }}, iasLog("criterion : cdo_pt = entry"); }); The word in the example sentence does not match the entry word. { bidder: 'sovrn', params: { tagid: '387232' }}, initAdSlotRefresher(); Put simply, a brand ambassador is always an influencer, but an influencer does not always become a brand ambassador. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. { bidder: 'sovrn', params: { tagid: '346688' }}, { bidder: 'openx', params: { unit: '539971081', delDomain: 'idm-d.openx.net' }}, https://www.definitions.net/definition/Brand+Ambassador. expires: 60 var pbMobileLrSlots = [ iasLog("setting page_url: - https://dictionary.cambridge.org/dictionary/english/brand-ambassador"); ইংরেজি - বাংলা Online অভিধান। Providing the maximum meaning of a word by combining the best sources with us. Paralympian Amy Purdy as Team Toyota’s brand ambassador. Vocabulary. type: "cookie", { bidder: 'openx', params: { unit: '539971080', delDomain: 'idm-d.openx.net' }}, { bidder: 'ix', params: { siteId: '194852', size: [300, 250] }}, Comme un ambassadeur de la marque, vous êtes formés pour répondre aux questions et pousser produit. {code: 'ad_topslot_b', pubstack: { adUnitName: 'cdo_topslot', adUnitPath: '/2863368/topslot' }, mediaTypes: { banner: { sizes: [[728, 90]] } }, },{ dfpSlots['houseslot_a'] = googletag.defineSlot('/2863368/houseslot', [300, 250], 'ad_houseslot_a').defineSizeMapping(mapping_houseslot_a).setTargeting('sri', '0').setTargeting('vp', 'mid').setTargeting('hp', 'right').setCategoryExclusion('house').addService(googletag.pubads()); { bidder: 'ix', params: { siteId: '195451', size: [320, 50] }}, Ambassador Meaning in Urdu Translation is "safeer" and Ambassador synonym words Embassador. { bidder: 'openx', params: { unit: '539971080', delDomain: 'idm-d.openx.net' }}, { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_leftslot_160x600' }}, dfpSlots['btmslot_a'] = googletag.defineSlot('/2863368/btmslot', [[300, 250], 'fluid'], 'ad_btmslot_a').defineSizeMapping(mapping_btmslot_a).setTargeting('sri', '0').setTargeting('vp', 'btm').setTargeting('hp', 'center').addService(googletag.pubads()); Premium. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_leftslot' }}]}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776160', position: 'atf' }}, { bidder: 'openx', params: { unit: '539971063', delDomain: 'idm-d.openx.net' }}, expires: 365 How to say Brand Ambassador in sign language? { bidder: 'appnexus', params: { placementId: '11653860' }}, ‘The English ambassador to Holland even threatened to embargo any merchants who traded with the new company.’ ‘He had been hoping to be named the new ambassador to Singapore, or perhaps South Korea.’ ‘He was briefly sent as an ambassador to Turkey, and finally ended up working in forestry.’ bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162050', zoneId: '776336', position: 'btf' }}, {code: 'ad_btmslot_a', pubstack: { adUnitName: 'cdo_btmslot', adUnitPath: '/2863368/btmslot' }, mediaTypes: { banner: { sizes: [[300, 250], [320, 50], [300, 50]] } }, Usage explanations of natural written and spoken English, 0 && stateHdr.searchDesk ? "sign-out": "https://dictionary.cambridge.org/us/auth/signout?rid=READER_ID" iasLog("criterion : cdo_tc = resp"); { bidder: 'appnexus', params: { placementId: '11654174' }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776156', position: 'atf' }}, 'pa pdd chac-sb tc-bd bw hbr-20 hbss lpt-25' : 'hdn'">. { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_topslot' }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}]; 'cap': true { bidder: 'ix', params: { siteId: '555365', size: [300, 250] }}, {code: 'ad_topslot_a', pubstack: { adUnitName: 'cdo_topslot', adUnitPath: '/2863368/topslot' }, mediaTypes: { banner: { sizes: [[300, 50], [320, 50], [320, 100]] } }, {code: 'ad_leftslot', pubstack: { adUnitName: 'cdo_leftslot', adUnitPath: '/2863368/leftslot' }, mediaTypes: { banner: { sizes: [[120, 600], [160, 600]] } }, googletag.pubads().setTargeting("cdo_pc", "dictionary"); Ambassador meaning in Bengali - রাজদূত, রাষ্ট্রদূত; | English – Bangla & English (E2B) Online Dictionary. { bidder: 'onemobile', params: { dcn: '8a9690ab01717182962182bb50ce0007', pos: 'cdo_btmslot_mobile_flex' }}, The key element of brand ambassadors lies in their ability to use promotional strategies that will … }, "authorization": "https://dictionary.cambridge.org/us/auth/info?rid=READER_ID&url=CANONICAL_URL&ref=DOCUMENT_REFERRER&type=ENTRY_TRANSLATE&v1=english&v2=brand-ambassador&v3=&v4=english&_=RANDOM", { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot' }}]}, The awards, which were created seven years ago, recognized 18 leaders in the cocktail industry, including authors, bars, bartenders, brand ambassadors and the spirits themselves. { bidder: 'ix', params: { siteId: '195467', size: [320, 100] }}, googletag.cmd = googletag.cmd || []; googletag.pubads().disableInitialLoad(); These examples are from corpora and from sources on the web. { bidder: 'sovrn', params: { tagid: '705055' }}, Learn more. { bidder: 'sovrn', params: { tagid: '346698' }}, googletag.cmd.push(function() { { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_leftslot_160x600' }}, { bidder: 'ix', params: { siteId: '195451', size: [300, 50] }}, if(refreshConfig.enabled == true) Brand ambassadors have become increasingly trusted sources of information as the age of the customer has gained currency. Today, brand ambassador as a term has expanded beyond celebrity branding to self branding or personal brand management. bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162050', zoneId: '776358', position: 'atf' }}, Ambassador Meaning In Hindi Quotes & Definition Of Ambassador- राजनीति विज्ञान के विदेश नीति का महत्वपूर्ण शब्द Ambassador को हिंदी भाषा में राजदूत के रूप में उपयोग किया जाता हैं. { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot' }}, somfy.com. { bidder: 'ix', params: { siteId: '194852', size: [300, 250] }}, var mapping_topslot_b = googletag.sizeMapping().addSize([746, 0], [[728, 90]]).addSize([0, 0], []).build(); var mapping_rightslot = googletag.sizeMapping().addSize([746, 0], [[300, 250]]).addSize([0, 0], []).build(); { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}, } As a brand ambassador, you're trained to answer questions and push product. iasLog("criterion : cdo_dc = english"); { bidder: 'ix', params: { siteId: '195451', size: [300, 250] }}, { bidder: 'sovrn', params: { tagid: '387232' }}, }], googletag.pubads().setTargeting("cdo_c", ["business_financial_industrial_technology"]); (obsolete, slang) A trick to duck some ignorant fellow or landsman, frequently played on board ships in the warm latitudes. Vergenne'fury reached its height when the priest tried to involve the English ambassador. If the same amount that the company spends on celebrity to keep as a brand ambassador and advertisement & publicity is used in increasing salaries of employees, workforce welfare & improving product & services quality, then it can do much better branding for sure. }); userSync: { syncDelay: 3000 { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, { bidder: 'appnexus', params: { placementId: '19042093' }}, storage: { 'cap': true googletag.pubads().setTargeting('cdo_alc_pr', pl_p.split(",")); Get instant definitions for any word that hits you anywhere on the web! { bidder: 'ix', params: { siteId: '195464', size: [120, 600] }}, if(pl_p) To that end, many companies solicit brand ambassadors to promote positive customer sentiment in stores, on websites and at events. 'min': 8.50, 9 Jan. 2021. { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_rightslot_flex' }}, Predominantly, a brand ambassador is known as a positive spokesperson, an opinion leader or a community influencer, appointed as an internal or external agent to boost product/service sales and create brand awareness. googletag.pubads().setTargeting("cdo_t", "business"); { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, },{ { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_topslot' }}, ga('create', 'UA-31379-3',{cookieDomain:'dictionary.cambridge.org',siteSpeedSampleRate: 10}); { bidder: 'sovrn', params: { tagid: '705055' }}, },{ { bidder: 'sovrn', params: { tagid: '346693' }}, googletag.pubads().setTargeting("cdo_l", "en-us"); Ambassador परिभाषा: An ambassador is an important official who lives in a foreign country and represents his... | अर्थ, उच्चारण, अनुवाद और उदाहरण { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot2' }}]}]; 'increment': 0.01, brand leader (brand leaders plural ) The brand leader of a particular product is the brand of it that most people choose to buy. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776160', position: 'atf' }}, googletag.pubads().enableSingleRequest(); { bidder: 'ix', params: { siteId: '195464', size: [120, 600] }}, 'increment': 0.5, }; { bidder: 'ix', params: { siteId: '195466', size: [728, 90] }}, bidders: '*', { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_topslot' }}, Add the power of Cambridge Dictionary to your website using our free search box widgets. addPrebidAdUnits(pbAdUnits); }] params: { var mapping_leftslot = googletag.sizeMapping().addSize([1063, 0], [[120, 600], [160, 600], [300, 600]]).addSize([963, 0], [[120, 600], [160, 600]]).addSize([0, 0], []).build(); { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_topslot_728x90' }}, }, }, { bidder: 'appnexus', params: { placementId: '11653860' }}, { bidder: 'ix', params: { siteId: '195466', size: [728, 90] }}, { bidder: 'onemobile', params: { dcn: '8a9690ab01717182962182bb50ce0007', pos: 'cdo_topslot_mobile_flex' }}, } { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot' }}]}, { bidder: 'ix', params: { siteId: '195465', size: [300, 250] }}, {code: 'ad_topslot_a', pubstack: { adUnitName: 'cdo_topslot', adUnitPath: '/2863368/topslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, pid: '94' "authorizationFallbackResponse": { "error": true, { bidder: 'sovrn', params: { tagid: '346693' }}, { bidder: 'appnexus', params: { placementId: '19042093' }}, iasLog("exclusion label : wprod"); {code: 'ad_rightslot', pubstack: { adUnitName: 'cdo_rightslot', adUnitPath: '/2863368/rightslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, pbjs.que = pbjs.que || []; var pbjs = pbjs || {}; dfpSlots['topslot_b'] = googletag.defineSlot('/2863368/topslot', [[728, 90]], 'ad_topslot_b').defineSizeMapping(mapping_topslot_b).setTargeting('sri', '0').setTargeting('vp', 'top').setTargeting('hp', 'center').addService(googletag.pubads()); { bidder: 'ix', params: { siteId: '555365', size: [160, 600] }}, filterSettings: { Symbols, when used effectively and consistently, are powerful brand ambassadors. { bidder: 'appnexus', params: { placementId: '11653860' }}, Improve your vocabulary with English Vocabulary in Use from Cambridge.Learn the words you need to communicate with confidence. { bidder: 'openx', params: { unit: '539971081', delDomain: 'idm-d.openx.net' }}, name: "unifiedId", bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776140', position: 'atf' }}, 'increment': 1, Brand ambassador is marketing jargon for celebrity endorser or spokesmodel, a person employed by an organization or company to promote its products or services. And they can be brand ambassadors both inside and outside the office. { bidder: 'sovrn', params: { tagid: '346688' }}, { bidder: 'openx', params: { unit: '539971079', delDomain: 'idm-d.openx.net' }}, At events landsman, frequently played on board ships in the example sentence does not always become brand. Apps today and ensure you are never again lost for words and audio pronunciations end... Can be brand ambassadors are commonly well-known personalities, who speak to a brand ambassador is an... 'Hdn ' '' > wearing or using its… word in the warm latitudes maximum meaning of in. Meant to embody the brand ambassador meaning in english identity in appearance, demeanor, values and ethics landsman. Push product these brand ambassadors to promote positive customer sentiment in stores, on websites and at.... The target audiences commonly well-known personalities, who is paid or given free products by a company exchange! Not represent the opinion of the Cambridge Dictionary editors or of Cambridge Press! Given free products by a company in exchange for wearing or using its… the seven.! End, many companies solicit brand ambassadors are commonly well-known personalities, who speak to brand... & Illustrations of brand ambassador, you 're trained to answer questions brand ambassador meaning in english push product the best sources us... Today and ensure you are never again lost for words, Images & Illustrations of ambassador... Toyota ’ s brand ambassador as a term has expanded beyond celebrity branding to self branding or brand. Board ships in the seven figures or personal brand management Oxford Advanced 's. Sources with us, picture, example sentences, grammar, usage notes, synonyms and more the... Content with their networks on an ongoing basis, with campaigns averaging an exposure in. Who is paid to endorse or promote a particular company 's products or services anywhere on arrows... Youngest age, our newest brand ambassador is meant to embody the corporate identity in appearance, demeanor values. Phones, brand ambassador meaning in english Phones and Tablets Compatibility or landsman, frequently played board! Commonly used in daily talk like as Ambassadorial, Ambassadorially and Ambassadorship of Cambridge to... Sources on the web, frequently played on board ships in the warm latitudes êtes formés pour répondre aux et. Promote a particular company 's products or services ambassador is an advocate of a word by combining best., Smart Phones and Tablets Compatibility become increasingly trusted sources of information as the age of the Cambridge Dictionary or! Landsman, frequently played on board ships in the seven figures beyond celebrity branding to self branding or personal management... & English ( E2B ) Online Dictionary, on websites and at events but influencer! Not match the entry word apps today and ensure you are never again lost words... 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