What makes your city or town a desirable place to visit? Sometimes your past customers can make the best audience to market to – if they had a positive experience in the past, why wouldn’t they want to return? You do not necessarily need to cut your rates to attract guests, as long as you deliver value for money. When it comes to hotel marketing strategies, you should always take the best practice in hospitality out into the field when promoting your business. Future visitors want to know this. Make sure you update descriptions on third-party platforms and look into ways you can go above and beyond, such as using contactless check-ins and payments. But if you work at a hip hotel in LA’s Koreatown, you might want to target a younger demographic of single people, for example. Perhaps your program works by allowing guests to earn points and reach certain levels each year (Gold, Platinum, etc.). Check out, Tip #10: Build a Customer Loyalty Program, your past customers can make the best audience to market to, Take advantage of the local attractions and events, 4 Essential Lessons for Travel Marketing on Instagram, 11 Strategies for A+ Higher Education Marketing, Instagram Ads for Real Estate Marketers: 10 Best Practices. Any good rep should be taking stock of potential companies in the area worth making a connection with, while ongoing procurement efforts to lock down new partnerships should be at the forefront of any hotel marketing effort. Check out this great example from The W Chicago. Take a look at this Facebook ad, for example – probably targeted at a savvy business traveler with a relatively high travel budget. Ensure your hotel photographs are professional, high-res, and displayed in the correct formats and ratios to work for both desktop and mobile. For instance, say your hotel visitor is upset with the view from their room and there are no other open rooms available. If your bookings haven’t increased after implementing all these tried and true tactics, then your hotel must be located in the middle of nowhere! Try to encourage better reviews and recommendations from previous guests by engaging them after checking out. Every hotel an… How much growth potential does your hotel have? Try this new Hotel marketing strategy for increasing your hotel revenues. When connecting your hotel to a GDS provider your hotel can be booked via hundreds of travel agencies worldwide. Incentives are also great for creating a sense of urgency to spur people to book with you before they miss out on a special limited-time offer. Many of these strategies can be used at all times, but it is also important to respect the disruption that coronavirus has caused and implement some specific COVID-related strategies too. Do more with your emails I must say that I lean more towards the latter, and often find myself choosing Airbnb over hotel stays when traveling for leisure. Look at the data to determine this and, Tip #5: Provide Incentives to Get People Interested, The chances are your hotel is not located in the middle of a desert. Mobile reservations make up 27% of all hotel bookings, a 13% increase over the past year.As audiences feel more comfortable making transactions online and on their mobile devices, hotels need to become more comfortable reaching them on these platforms. If you go above and beyond for your customers, then they are much more likely to pay it forward and do the same for you in terms of stellar online reviews, referrals, and return visits. In the article “Hotel Marketing; The Latest Trends in the Hotel Industry”, you will learn more about the latest hotel marketing trends. Plus, it’s a great place to add all your contact and amenity details. A hotel marketing strategy that can be extremely effective here involves turning food delivery into an experience. For more, read our direct channel marketing strategy for hotels during the COVID-19 pandemic. This is an instant turnoff for hotel bookers. Accessibility to virtual reality tours has greatly improved in recent times and most modern VR videos are web-based and can be viewed on any device with a web browser, including computers, mobiles and tablets. Also check out our latest article: 10 Hotel Marketing Strategies in 2020 to Increase Direct Bookings Digital marketing for hotels and the hospitality industry, in general, isn't easy. These people book differently, travel differently, and have different budgets. Use popular hotel keywords in your site copy, and make sure your site loads super fast. If there are not any obvious reasons, like having the lowest prices or the best reviews, brainstorm some unique incentives and offers you can provide to prospects. In the article “5 Ways Personalisation Marketing Can Benefit the Hospitality”, you will find out more about how to achieve this through personalisation marketing and learn about some of the ways this concept can improve marketing efforts and revenue generation. If you’re strapped for time to create new content, consider launching a hotel blog you can link back to from your social pages regularly. You can read more in our “Hygiene is the New Marketing Message for Hotels” article. Long gone are the days of travel agents. Look at the data to determine this and set an ad schedule so your ads are only running at a higher budget during these peak times. Another thing to take advantage of is ad scheduling. Perhaps you run a hotel that gets frequent business travelers; these individuals may tend to book more during business hours compared to the folks traveling for leisure who are more likely booking during weeknights or weekends. Spoil them rotten, and make them addicted to you. Storytelling is a great way for travel brands to connect with their audience in a more sincere and emotionally engaging way. While this might seem like common sense, there are so many hotel websites out there that are slacking in their website design. Focusing on the local market may mean highlighting facilities like your restaurant, gym or meeting rooms and it could also involve promoting one of your hotel rooms as a temporary office, which can be ideal for those working remotely. Present across 94 countries. These hotel marketing strategies are very useful. With people feeling more reluctant to stay in hotels during the pandemic, it is more important than ever to highlight your USPs. In the following articles you find more essential hotel marketing strategies to boost your revenue: I appreciate the information on this web page. Your hotel marketing campaign needs to be equally individual. Just make sure you’re actually doing this! Try to figure out if you can move them for the remainder of their stay later on, and to compensate for the trouble, provide them with a bottle of bubbly and a hand-written note apologizing for the inconvenience. You ask questions, respond to customer interaction, and post about your resort, specials, and interests in your area. As more internet users rely solely on their smartphones and tablets, a mobile-friendly website is necessity these days. Chances are this strategy has helped them attract festival fans who weren’t even considering Chicago as a vacation option. Make sure you’re doing something different, from providing customers with a little treat at check-in, to nabbing local press and PR connections to shine a light on hotel marketing events. Hotel marketing is crucial for long-term success, because the hotel industry is extremely competitive. The SERP (search engine results page) for hotel-related searches is heavily monetized, meaning people will see ads first. Within the context of COVID, many travellers need to be convinced that their visit will be worthwhile and virtual reality tours for hotels provide the ultimate way to experience a hotel or restaurant during the decision-making phase. In the example screenshot below, the whole screen is taken up by ads. You can read a lot of articles on the internet in addition to the information provided in your article. Rather then solely promoting their modern hotel amenities, they also promote local happenings by targeting a specific audience of festival goers. Have no fear: here are 10 no-fail tips to, Let’s face it, technology has taken over. Rather then solely promoting their modern hotel amenities, they also promote local happenings by targeting a specific audience of festival goers. We include business essentials in every room, such as a nice desk, internet connection, wireless access, and provide easy to access meeting rooms with all audio-visual and technology needs as well as catering for longer meetings. That means it’s simple and straightforward for users (on any type of device) to find the information they need as well as to complete a reservation. Who knows whether it was the pizza man interrupting their purchase, or a suspicion that they might be able to find a better deal elsewhere. Seriously, though, this guide should put you back on the track to booking frenzy success. But don’t forget your static content: the photos, videos, and descriptive text travel channels use to sell room nights. Consider likely search terms when planning your hotel marketing SEO campaigns and don’t forget to combine your main keywords with strong secondary ones like the name of your local neighbourhood or district. The company has positioned itself as a brandthat offers Asian standards of services and hospitality to its guests. Highlight activities like tours and visits to local landmarks, and promote facilities that will appeal to leisure guests. Content marketing remains a key way for hotels to do this, typically being used to grab attention and engage users throughout their online journey. 10 Best Hotel Marketing Ideas. Just ensure you spend the time to define your audiences so you can craft the right message to the right person at the right time! The following are some of the strategies that those concerned with hotel management will need to consider in response to the COVID global pandemic, which has disrupted the entire travel industry. More detailed information about GDS systems and what the benefits are for hotels, you can read in the article “Global Distribution System (GDS): What Are the Benefits for Hotels?”. Riverview Hotel offers the best, most personalized service for the corporate traveler. If you’re running a ski resort in the Alps or a strip of beach rentals on the Cape, your peak booking seasons are going to be very different. When overhauling your website, focus on keeping the design and navigation clean, crisp, and simple. No matter which hotel marketing tactic has directed a potential customer to your website, this is the place where people can learn more about your individual business and decide whether or not to book a stay with you. If you’re looking to appeal to the business traveller, nearby convention and exhibition centres are also a great place to promote your hotel. It’s also the only online distribution channel where you can generate direct online sales, so it’s crucial your website has a booking engine to handle self-service reservations. So if your hotel isn’t easy to find online, no wonder your bookings are few and far between. This is why you shouldn’t just be focusing on the amenities your hotel has to offer. Going that extra mile for your guests can yield massive returns. In less than 3 years, hotels and resorts have encountered two situations that have had a strong impact on their marketing and sales, budgets, and on their new customer acquisition processes. In the modern digital age, no hotel can secure regular business without capitalising on online travel agencies and travel brokers. It is the main way in which those in the hotel industry are able to reach out to potential customers, conveying their unique selling proposition and brand values. More likely you’re surrounded by, Tip #7: Don’t Just Market the Hotel, Market the Location. 1. Try to offer a generous and flexible cancellation policy when possible. Whether that be well-known restaurants, shops, or yoga studios, you need to get to know your neighbors. Some hotels are also targeting local markets with things like food delivery. This means ensuring food is presented well and also including extras with the meal, such as candles, or a QR code with a romantic Spotify playlist. Take a look at how rival hotels that specialise in leisure travel are marketing their properties too. This also allows you to communicate with your guests (and potential guests) directly. Tip #4: Allocate More Marketing Budget During Peak Booking Seasons. Monitor reviews on the most popular sites, taking note of any bad reviews and engaging dissatisfied guests with helpful and constructive feedback. Today’s travelers are empowered to do their own comparative research without even leaving their beds. Great Post! Figure out when things are busy, steady, and slow and then adjust your budget accordingly. For marketers operating in the hotel industry, there is a wide range of hotel marketing strategies to turn to. The challenge of being in the hotel marketing industry is the overwhelming amount of competition. What Are The Benefits of Virtual Reality Marketing? Storytelling for Marketers . Your luxury resort marketing can create an experience for guests even before the stay. You will also need to make sure you use distribution and communication channels that allow you to reach these guests. What are the main areas of weakness and what can you do to address the issues? To know more about this, check this report that talks about GDPR and … These programs are designed to give large discounts and special perks to returning visitors. Chances are this strategy has helped them attract festival fans who weren’t even considering Chicago as a vacation option. Scale your agency with WordStream software, Digital solutions for your entire funnel presented by WordStream. See the example below for a luxury hotel in San Juan, Puerto Rico. Hilton Hotels and Resorts: Flagship brand of Hilton with 586 properties as of December 2018. If your website isn’t clean and attractive, then why would your physical location be? In doing so, your main target demographic may need to change. While SEO and content plays a major role in digital marketing strategies for hotels, the website should be user-friendly too. First, regulatory changes brought by the GDPR, which pushes hotels towards conversational marketing during the customer journey. While working with people can be very challenging, always putting the customer first is critical. Keep the language clear and simple, and ensure the booking process is easy to avoid mid-booking abandonment. Digital marketing for homestays is no different from the marketing strategies for resorts. Perhaps you run a hotel that gets frequent business travelers; these individuals may tend to book more during business hours compared to the folks traveling for leisure who are more likely booking during weeknights or weekends. That’s why tools like, If necessary, you may need to split your audiences into two, three, or even four separate campaigns to ensure you’re sending the right message to the right prospect. How do you make sure people can find your hotel in the first place, and then get so excited they can’t wait to book their stay? Marketing plays a crucial role in helping hotels to maximise bookings and revenue. If your website isn’t clean and attractive, then why would your physical location be? Marketing has shown that building relationships are crucial for customer acquisition, and this … Whether it’s a printed flyer in bricks and mortar office, or a prominent link on a local tourism website, you’re guaranteed to take premier listing over many rival competitors. TheirStories of the InterContinental Life podcastfeature an eclectic mix of interviews covering themes including Empathy, Conn… Value them industry, it is more important than ever to highlight your USPs order to promote their business for. 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